For something like "newtown restaurants" I hwas hoping the search results page for that would rank, something like menucosm.com /restaurants/newtown-123 . On that page I have good canonical URL, pagination, rich text, SEO text, links to similar pages, all the standard stuff.

The reason I said the Johnny's Diner page doesn't show the value is because t;s the area search that's most useful. I have added links to the area search from the Johnny's Diner page, and that might be why I'm slowly seeing this upturn in traffic from 350 to 500 (the dates tie in with when I released the code)