I've never liked this sort of argument because it makes it sound like people simply have to view this content, by whatever means necessary, like their life depends on (excuse my slight exaggeration).
You don't have to watch Game of Thrones. Your life really will be fine.
The argument doesn't really depend on people finding they have to view something.
They want to view it, so they look at the offering, which is illegal with bad customer experience or legal with better customer experience. They weigh their options according to their preferences, illegal VS legal, ad riddled pages vs smooth experience, having to find out how it works vs having it work in the TV out of the box. And then they will check the price to see what is the better trade off for them.
A good customer experience like Netflix will increase the odds that someone won't go through the hassle. Then if the price is reasonable people won't on average decide for the illegal option.
The problem for Netflix now is that a lot of third parties like Disney retract their content. This raises the price and worsens the UX, because you have to go through multiple subscriptions. This again raises the probability of pirating.
This is all just basic economics, not a moral argument.
It's not about discussing what is or isn't moral, your example probably isn't regarded as moral in most moral frameworks. But that is built into your subjective preferences. The company has to operate in a world with various preferences given as fact.
It is very much a moral argument as well as economics.
I wonder if it's attitudes similar to this that have landed us in some of these ultra-capitalist situations around the world.
"It's not about saving the planet, that's just a moral thing, it's just basic economics"
However, depending on your circle of friends and acquaintances, you might be excluded from social interactions. This can range from not getting occasional references, to not being able to participate in many conversations (during "peak" Game of Thrones a couple of years ago, they were a major and frequent topic in many circles) and hence being side-lined, to even being semi-ostracised ("Why should they hang out with this loser who doesn't even watch Game of Thrones?"). Obviously you could claim that you should get other/better friends, but that's not really realistic, especially if you're already on the border of social isolation.
This will have negative effects on your well-being and even your health (loneliness is a major health risk, on par with obesity and smoking).[0]
[0] https://www.webmd.com/balance/news/20180504/loneliness-rival...
I've never watched GoT and I've being there when people were having those conversations, or when people were having watching parties, etc.