Their new proposal for blocking ads is exactly the same as the idea Apple offers with Safari, and it blocks ads just fine.
I'm not sure why people make the claim that Safari is just as good at blocking ads as Firefox and Chrome. It's not. The extension options on Safari are comparatively quite limited, in no small part because of technical decisions like this.
It also isn't distributed by Gorhill, even though the extension lists him as the author in the extension store. In fact, none of this information is listed on the extension page itself.
I'm not sure the extension you're using is what you think it is -- I would be at least mildly cautious about installing it.