I'd say it's quite a different point. My own experience has been that the recommended "engaging" material is something in the same genre as whatever I just saw, but with a clickbaitier title, flashier thumbnail, and overall poorer informational quality. It's the different between saying "I see you enjoy sandwiches, maybe you would also enjoy salads or a plate of sushi" and "I see you enjoy sandwiches--here's a candy bar, an off-brand soda made with high-fructose corn syrup, and a carton of cheap grocery store ice cream."