You say convenient, I would say significant. 2016 had an unusually paranormal feel to a lot of people, complete with an actual rain of frogs (Pepe wasn't the only frog meme that year as you might recall). The 'meme magic' group in particular was fascinating to me, as it seemed like an evolution of the '80s 'chaos magic' group which I also find fascinating. Only this time, there was actually a relationship with higher powers. That is where the vitality of the movement was when I encountered it, and that is what I found interesting enough to look into further.
I'm disappointed as hell that a secularist wanker like Carl Benjamin successfully co-opted the movement for crass political purposes. But I'm also annoyed that if I tried to re-appropriate the same symbology for the optimistic, metaphysics-exploring group of pranksters that meme'd it to relevance, I'd get called a bigot for associating with the wrong people.
Any group is defined by its lowest common denominators, which is why I and so many people I respect try to seek out smaller subcultures. The trouble I'm seeing is that when a large group like the nationalist right wants to co-opt a smaller but more effective movement, the larger group's rivals refuse to acknowledge any distinction between the different subcomponents, even if those subcomponents disagree on everything that's objectionable about the larger group to begin with. It's bad for the interesting subcultures and it's bad tactics for the larger ones to unite rather than divide their opposition.
Now I'd best go take my own advice and send happy thoughts to those members of the globalist left who like to garden.