Small clarification: Google doesn't own the speed test. It owns the speed test client, but it performs the test against a third-party NDT server (an open-source server for bandwidth measurement)[1]. The servers are operated and maintained by M-Lab[2], a third-party consortium of companies of which Google is a member. The servers are all in commercial data centers and are completely separate from any Google service, so the speed test doesn't measure your bandwidth to Google.
https://en.wikipedia.org/wiki/BrowserChoice.eu
> The web browser choice screen, also known as the web browser ballot box, was a screen displayed in Internet Explorer that offered ten to twelve browsers in a random order.
Note the "in a random order".
Saves a click and the ordeal of loading a gazillion quasi-malicious ads posing as information. Much better in my book.