They’re called consultants.

Every repackaged fad in software was pumped and sold by high paid consultants looking to sell the next buzz word to some big company who doesn’t understand software.

A bunch of them even did it to “lean startups” here in Toronto and attempted to apply it to absolutely everything where it didn’t fit or was just lightly repackaged agile. They use it to get gov ‘innovation’ credit here too which is another cancerous industry full of buzzword consultants.

Only occasionally by luck or in small hard fought increments do things actually get better via these hype trains.