I'm of the opinion that spreadsheets are programming and, in fact, represent their own paradigm of data-focused, document-centric programming with tons of implicit parallelism and, as you mentioned, implicit control flow similar to declarative languages.
It's sneaking pure functional programming in through the back door, in fact, and it's only a conceit that it somehow isn't programming.
Well over $5,000, and people paid it - for a spreadsheet.
For business, a word-processor, at the time, you could take it or leave it, because a good pool typist and a dictaphone was all an executive needed. But, being able to do "What-If" on various business assumptions, in real-time, was a game-changer (esp. w/ all the consolidation M&A happening w/ conglomerates at the time).
You couldn't even buy that with real money before...
You could also buy a literal "word processor"—a piece of hardware much cheaper than a general-purpose computer, akin to a fancy electronically-buffered typewriter.
The full power of a computer with pixel-framebuffer display, wasn't really needed for what we today think of as "basic word processing" tasks. The goal of early word-processing software was either just to save you the trivial expense of an electronic word-processor (sort of like a calculator app saves you the expense of buying an electronic calculator); or to be full-blown desktop publishing software.