> So they hired a 3rd party consultant to write down their values and they had these posted all over the walls.

My previous employer did something similar with a word they invented -- except it was really just a synonym for efficiency.

The CFO got so excited that he had a bunch of posters printed out and handed out smaller versions to the supervisors. The supervisors all thought it was embarrassing but none of them had the guts to say that to the CFO.

To this day they still list that fake word in all their job postings with a little blurb about what it means, completely unaware that most applicants will probably spit their coffee out laughing at the absurdity of it. I think it might even have its own page on their website too...