I'm afraid the markup would have to be a lot more than that. They're banking on you buying multiple pieces of hardware over the years, not just one iMac... Hardware lock-in is their whole business model...
We're talking about people like me who build their own desktops and wouldn't buy an Apple desktop otherwise. They could even make it a subscription.
Right, but how would they prevent eroding sales to people _not_ like you? That's exactly why the hardware lock-in model is so insidious.
> They could even make it a subscription.
Yes, my only point is that it would have to cost a lot more than the margin of a single iMac.