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Wow... "engine x" makes a lot more sense than "en-ginks".

Beatles is a pun, it's good because of that.

Much better than "The Quarrymen".

I used to stare at the name every time and try to pronounce it like a word in an African language (like Ngoba). Felt like such an idiot when I figured out what it's supposed to be.

That's exactly how I still pronounce it. I still can't pronounce the Asian Ng

I still mentally pronounce it "en-gee-eye-en-ecks".

Not to mention Apple, their record label.

I did the same until I read your comment! Thank you. Learning never stops.