> Firefox doesn't play much of a role in this fight. In fact, Firefox never did anything pro-actively to make ad-tech sweat. The decision by Mozilla to block all third-party cookies in 2013 [7] was reverted in fear of Ad-Tech.

This is the problem I have with Mozilla -- they claim to be defending the internet, but they clearly have no leverage or power to effect change because their market share is so small.

I can't name a single bad thing that Mozilla has prevented from happening to the internet in the past decade or so.

I also cannot think of a single good thing that happened only because of Mozilla's support. A lot of this do-not-track stuff, for example, was pushed by other browser vendors and would have happened whether Mozilla wanted it or not.