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Does Google really need .google?

They don't, but why not get it if it's available?

I find these new TLDs to be abhorrent, but if they exist, why not own one if you can?

With toll free numbers every land grab makes sense to the buyer, but no one else can take .google and existence of this and other brand TLDs will suck for their product experiences.

Google isn’t the English name of a huge rainforest.

fatal flaw not naming your global conglomerate after a physical location. why not just incorporate a small territory in the pacific, dub it "google republic" and then go for .google?

Reply on news.ycombinator.com