It's ironic that, in trying to make search "human friendly", Google has also succeeded in giving it all the negative traits of a human --- the "human" that is more like a commissioned salesperson.
I know the argument is that humans frequently make mistakes so "we should just show them what we think they wanted", but that's just opening the door for manipulation.
Search was much better when it was closer to a "grep the Internet". IMHO machines should remain "dumb" (for lack of a better adjective) and leave the important decisions to the users, keeping the latter in control.