That's a good one, the ones in this article are pretty bad / obvious counterfeits, but for things like idk, clothing it can be harder to spot them.

But that's where customs should come in; counterfeiting products is illegal, selling fake brand clothing is illegal, and if Amazon sells them they can (and should) be held accountable. It's that branch of law enforcement's job to protect both consumers and brands from counterfeits, you pay taxes for that reason.

This is trickier, and it also happens to "real stores" as well. If someone in the middle of the supply chain does a switch from real goods to counterfeit, it can go unnoticed by everyone downstream.

However, when someone DOES notice, the situation must be remedied. Amazon should be liable to some degree for everything they sell. Consumers should have recourse. Maybe they already do? Can they return for a refund from Amazon if they dispute the authenticity of the product?