Seems like Google is starting to do some work on trying to fight it.

Few days ago went on Google play store and was greeted with a modal telling me I can install other search bars and it gave a list of Google, Bing, Yahoo and DDG.

After that it tells you there are other browsers available to download and it gives a choice of Chrome, Firefox, opera and some others.

Good move but will it be enough in a high profile case? We shall see