Or, he just looked around at a few major website homepages, and used them as examples of decent titles. Gruber’s example did a fine job illustrating his point, I thought – I just found it interesting that even Apple, a company known for its fastidious care for such trivial details, has inconsistent titles across its sprawling website(s), and found the inconsistencies themselves interesting, because they illustrate slightly different approaches to writing titles by the different teams creating the pages. To be honest, I find your sarcasm entirely unhelpful to this discussion.