The article seems to make contradictory arguments that (1) censorship is good, (2) big tech is the only way censorship can be enforced, (3) big tech must be broken up to enable smaller companies.
The article also only focuses on examples of obvious right-leaning types of inflammatory content and excuses itself and its equal weight in dividing us.
NYT also presents itself as the last beacon of hope, the only place such an article could be published in the future. Which is the biggest joke in the world for free speech; just read the paper daily and you will observe that it has one of the biggest self-applied filters anywhere.
Big media doesn't like that people don't need it anymore, and it sees breaking up competing large institutions as part of what will save it.
It is trying to use its weight and influence to squelch competition, which is what it accuses others of doing. But goes one step further by asking for it to be enforced politically.
Maybe the papers should be broken up.