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I think his entire point is that usefulness isn't enough. Musl libc is important and useful, but underfunded. Thus, he's doing marketing for it.

Unfortunately, most people can't make it to a comparable level of usefulness as other existing projects without some level of financial support. The marketing is required to even try. This is the dilemma most startups face, balancing promises vs. current reality

Actually usefulness isn't enough, unfortunately. When software is really good you hardly think about it because it stays out of your way and does what you want without a lot of fuss. I myself have been guilty of not donating to projects from which I derive significant value unless prompted, namely: qBittorrent, VLC, Paint.Net, KeePass, etc.