Wood/timber in commercial buildings and condos.
Public awnings (snow and rain suck).
Better transit to new neighbourhoods, outside the "core".
It's nothing mind blowingly bleeding edge, but it's an improvement over current practices. I see nothing committing them to any of this though, so who knows what gets cost engineered out of the project.
But you're right. It's misdirection. They want more data, and to establish a precedent.
Google is a highly profitable company with tons of smart engineering talent, that can put the time and effort into planning future projects like this. I honestly believe they have good intentions. I also honestly believe that corporate interests will win in the end and this wouldn't turn out well in 20 years.