If Kim Kardashian gets paid to post a photo wearing a brand, is that an ad? What if she just gets paid to wear a brand for the day, and it happens to make it onto Instagram? And why stop there? If a TV show or Movie has some product placement in it, should a ‘sponsored content’ subtitle be displayed every time the product appears?
Trying to protect people from content is an endless rabbit hole of ineffective strategies that usually end up doing more harm than good. Why not just leave it up to people to take some personal responsibility for how they consume instagram content?