"AI is the phrase behind which magic hides and people love magic. Everything that has the aura of “humans don’t fully understand how it works in detail” will be used by charlartans, snake oil salesmen and conmen."
I think you're right. I'm hoping that "show me your qubits" will put a stop to that. It's easy to see qubits because they're hardware; it's a little harder to see a local minima-avoiding heuristic search algorithm.