Christmas gift: 2500 free visitors for Visual Website Optimizer account | Hacker News Reader

Christmas gift: 2500 free visitors for Visual Website Optimizer account

visualwebsiteoptimizer.com

16 pointsparaschopra11 comments

Thank you very much - I think this is a great promotion for you and your customers. No better way to get new users then a free trial.

A little feedback on the presentation - this is strictly IMHO. I started reading the features and was presented with statements like "super-sexy interface" and "Finally, a tool that magically converts visitors into customers" - a little pretentious perhaps. Personally when i read things like calling your own interface super-sexy and magical a tech savvy person like myself may be turned off thinking this tool is for non-tech oriented (that's the message your marketing is sending me by telling people it's magical).

On the main page where you list the features you have a quick 2 minute intro which is fantastic (wish more people did that). One thing that might be improved on is integrating some type of case-study. When i sell software i want to sell a solution, not a tool. Focus part of the features presentation around a case study so at a glance someone like myself can watch the video, see the problem presented and quickly understand how it worked for someone else and how it can work for me too.

Thanks so much for your feedback.

We do have some case studies on the site http://visualwebsiteoptimizer.com/case-studies.php -- did you mean you wanted to see such case studies?

I did see the case studies - that was nice. Just suggesting that you integrate a case study into part of the product tour presentation as I think it could help bridge the disconnect between tool and solution to a problem. For me, it's easier to understand not just what a tool does but how it will solve a problem for me. I understand features more when I see practical applications.

I see. Yes, right now product tour demonstrates the features but putting in an actual case study can really drive home the point of A/B testing. Thanks for this feedback.

Thanks Paras,

I always like to see startups getting into CRO, and it's very generous of you to make it easier for some to try it out :)

We also designed (or, hacked together) this login page with (JavaScript) snow: http://app.visualwebsiteoptimizer.com/login.php

Christmas times are fun!

Not sure I'd count adding one line to your site as "designed" or "hacked together".

  <script src="js/snowstorm.js"></script>

Maybe if you'd written that JS yourselves..

pre-emptive edit: Maybe it's worth pointing out that I'm not saying you shouldn't have used that script, or that you ought to have written it yourself - just that you shouldn't claim you "hacked [it] together".

I'm sorry if you thought if I came across saying that we wrote that JS. We didn't!

I just thought that I found it very interesting effect and we featured on our login page (which for an A/B testing product is usually boring)

I may be missing something, as it seems at least I can't get a look at the actual javascript file, but is there some reason you believe they didn't write snowstorm.js?

As it happens I recognised the effect without needing to see the code, but had that not been the case, the JS file begins:

  /** @license
   * DHTML Snowstorm! JavaScript-based Snow for web pages
   * --------------------------------------------------------
   * Version 1.41.20101113 (Previous rev: 1.4.20091115)
   * Copyright (c) 2007, Scott Schiller. All rights reserved.
   * Code provided under the BSD License:
   * http://schillmania.com/projects/snowstorm/license.txt
   */

Kudos for making it so easy to enroll in the promotion :)

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