Worth it for the domain name.
iDrive is a brand used by a German car company (BMW? Audi?).
When the iPhone launched, it turned out after launch that Cisco owned the trademark.
When Apple got going they had a trademark dispute with Apple Records (the Beatles' publishing company) which was easily settled as Apple in California was clearly a computer company....until decades later they launched Apple Music.
So...your joke may not be off the mark.
https://en.wikipedia.org/wiki/Exception_that_proves_the_rule
They should name it uDrive.