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But you still need a third party to rank the results. I don't just want any page about my error message, I want the best page.

The page rank could be a transparent algorithm, which is regularly updated by a consortium like W3C.

The question is whether this would work in an adversarial setting where every party tries to inflate their page rankings by any trick they can find.

Not a chance it would survive. Google has enough problems fighting SEO right now and they don't publish their algorithm and have incredibly deep pockets.

Personally, I don't want "The page rank algorithm" I want 100 page rank algorithms made by 100 people. Transparency is important, but I think competition is more important.

The platform could provide useful metadata, leaving the ranking up to the client..

> built into the Internet

Uh...what? How do you define this?

Indexed where?