This is based on a faulty understanding of what sales is supposed to be (and what it is, when it is done well) - at any level, sales is primarily a discovery exercise (what does the customer want?) and working out if you can mostly fulfill those needs. This is hampered by a few things namely 1: commission structures, 2: customers not knowing what they want (regardless of what they might tell you) and 3: customers not wanting to admit what they want.

While there are some egregious examples, the rate at which a sales interaction is based on outright fraud is thankfully very small.

As for focusing on customer solution generation, I would highly recommend you spend more time working with customers before setting others up for that sort of torture.