They've probably only been open for 3 years then. ;-)
I'm confused; if the price isn't good, what does it matter what type of sale it is? "Going out of business" should be points against buying from said store, no?
If it's truly going out of business, that's leverage for the buyer, precisely because while you can simply choose to shop elsewhere, the number of available buyers is finite and approaching zero.
So if the "price isn't good" you can negotiate, whereas at a healthy business there ought to be no negotiating.
It just means either the place is small and only has 2 rooms (eg. A family run guesthouse), or they only have 2 of that exact type of room left (balcony, twin bed, non-smoking), but might have plenty of other slightly different rooms left.
Tries to book 3 rooms.