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They'll do some rebranding and resume business as usual after the FAA approves their tweaks. Boeing will have lot of inventory ready to ship and there will no doubt also be some lucrative discounts for airlines currently staring very hard at competing offers from Airbus. Airlines will be flying these planes for decades.

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https://www.theguardian.com/business/2019/jun/18/british-air...

Yeah, this is pretty weird and a little scary. I wonder if they are using it as a negotiating tactic - get offered a super low price and then give that price to Airbus to match? Airbus have already enthusiastically said they will bid on this business.

My guess is that Boeing essentially gave the plane away in order to have one please, just one! success story at the Paris air show.

I can't imagine any airline making a deal at 50% list price with the current perception of that death trap with the public.

50% of list price, btw, is in the ballpark of usual discounts granted to end customers by Boeing and Airbus[1].

While I'm not privvy to any internals (obviously) my take is that IAG essentially gets the plane for free in exchange for a PR win for Boeing.

[1] https://en.wikipedia.org/wiki/Competition_between_Airbus_and...

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