I don’t get the modern ad stuff, any reasonable person uses an adblocker anyway, because ads are often slow, problematic in terms of privacy and security.
The fact that even people of a big site like stack overflow don’t know where it comes from instantly, is only further proof that using an adblocker is a resonable decision.
Maybe it is naive, but all ads should be in my eyes is a picture and something that counts the page views. And when you are a site that has ads as it’s main income you should have at minimum one employee who knows and tests each ad before it gets accepted and put onto your server.
Only then your customers will trust the ads you use and only then any reasonable person can even consider deactivating the adblocker for your site.
I am pretty sure somebody explored this idea before me, why doesn’t it work?