It's a native ad for a VC-backed email service called Superhuman that wants to convince you that the problem with email is that it is too slow.

Superhuman, which plugs into your existing email account, works with only Gmail and Google G Suite addresses for now, but the company plans to expand to other providers soon.

Some of the app’s features — such as ones that let users undo sending, track when their emails are opened and automatically pull up a contact’s LinkedIn profile — are available in other third-party email plug-ins. But there are bells and whistles that I hadn’t seen before. Like “instant intro,” which moves the sender of an introductory email to bcc, saving you from having to manually re-enter that person’s address. Or the scheduling feature, which sees that you’re typing “next Tuesday” and automatically pulls up your calendar for that day.

I use extensions like "Reader View" to get around the wall. If you click it quickly enough after the page loads you can usually catch the full article. Doesn't work everywhere, though.

Outline doesn't work with NYTimes anymore either, it appears.