The 1 second it took me to google revealed he is British, and apple is all about showing off your "class".. so yeah.
The 1 second it took me to google revealed he is British, and apple is all about showing off your "class".. so yeah.
Also, Ive's title may not have been awarded by the US, but that doesn't mean it shouldn't be acknowledged in what is an official piece of communication from one of the worlds largest companies.
To be facetious, one could also say that it is a surprise to hear outrage at the use of 'Sir' given that everyone in the US seems to call everyone else 'sir' or 'ma'am' all the time.
Personally, I am more annoyed at being sir-ed constantly. I much prefer to reserve it as a genuine term of respect, not a generic form of address.
[1] Article I, section 9.
Loud in the South, certainly. That's how I was raised, and it's used as a respectful, though somewhat common/generic, term of address. I don't know that I or many Americans would be comfortable with the social implications of referring to some one as "sir" out of respect the way you describe it; it implies superiority rather than respect.
I have never seen any mention of this issue in public forums, so I think it is good that Gruber brings it up.
And I kind of like how succinctly he puts it: Fuck this “sir” shit. We don’t have titles in America.
[1] https://en.m.wikipedia.org/wiki/Titles_of_Nobility_Amendment