Awesome for the company, but not so much for the customer.

As a customer who values his time I have to manage one more recurring payment, I have to interact with (up)sales-people disguised as customer service and I have to keep records of canceling the service n years (depending on jurisdiction) because I don't know yet who will buy the leftovers of a company once it's not profitable so they can massmail "due payment notices" to all former customers, making a profit from those who fail to object in time.