It seems like a bad thing for a few reasons and is going to detrimental to ham radio users - especially the more novice ones.
From a purely practical level it seems like a crazy idea, for no other reason than the huge amount of cheap equipment that can broadcast over it. I'd describe it as almost too polluted to be used reliably for anything else.
Unless I'm entirely misunderstanding the article, this seems really serious. Like contact your radio clubs and lodge official complaints serious. Can anyone shed more light please?