"I generally try to fall in love with problems before an idea (solution). When the idea comes before the problem, its been disastrous. Customer Development helps, but its still a rough ride." i think that's a great way to put it...the problem will remain until somebody fulfills, but there can be a variety of potential solutions to just about any problem.

reminded me of a quote i tweeted recently & then saw @bmull include today: "As long as I listen to my customers, I never need to have another original idea" -@nielr1 in Do More Faster