Actually this was clear in my previous company (a gaming company). We even had a 3 day "workshop" for the entire company (15 engineers and 12 artists). And 99% of the time, the artists were sitting there wondering what they were supposed to do. The workshop was full of abstract ideas (at least for the artists) on how to have art work ready early (where was the iterative design?) and when iterative design was brought up, no tools were suggested. And finally when the tools were suggested by a few of the artists, it was completely shot down by middle management in favor of doing things the "we normally do it". What the?