Placebos work, even when patients are in the know, study finds
articles.latimes.com
articles.latimes.com
Said coworker told me, after seeing that correlation != causation, that she was never taught that in school. I replied that likely she had but that the concept is easy to forget and almost never reinforced in daily life. Thinking about it today, it seems like nearly all marketing efforts try to convince the intended audience that correlation == causation.
http://scienceblogs.com/insolence/2010/12/more_dubious_state...
It should also be verified that the patient fully understands the meaning of "placebo".
Having read this headline, though, I now have the opposite expectation: that placebos work even when you know they're placebos. This, for me, is excellent news, since I can now start taking placebos every time I feel sick and thus get better due to the placebo effect due to the fact that I now expect placebos to work and hence will now get a significant placebo effect from placebos!
The best part is that this works even if this study is bullshit.
I wonder if this is related to the Hawthorne effect:
>> "My personal hypothesis is this would not happen without a positive doctor-patient relationship," Kaptchuk said.
>> Others agreed.
>> "What seems to be the active ingredient is the warm, personal relationship," said Dr. Howard Brody of the University of Texas Medical Branch in Galveston.
Secondly, in this case, what if the placebo is not genuinely inert? The 'placebo' was cellulose (dietary fibre) in a gelatine capsule, and apparently fibre is the standard treatment for irritable bowel syndrome.
Thirdly, showing that open label placebos might be better than controls is not enough to justify using an open label placebo in a clinical; instead, they would need to have compared an open to a closed label placebo. If a closed label placebo works better than an open label one, then a drug which is not efficacious could be accepted by a clinical trial because it was an unintentional closed label placebo and did better than the intentional open label placebo. In addition, closed label placebos are not just for the patient - they also play a role in double blind clinical trials of keeping the doctors dealing with the patient / assessing results from knowing.
I suspect the Hawthorne Effect is the most likely explanation, though.