I am a UX designer with 30 years of digital design experience, 20 of those in UX/UI design. In my opinion, UX is dead. Companies don't want it. They still think they want it from a competition standpoint, but in terms of what value UX brings, they don't care and would prefer not to have it. UX in corporations is purely a political thing now.

It used to be that commerical activity on the internet was not allowed. This was because, in part, we knew it would ruin the experience. Now, the internet is pretty much 100% commercialized. its a wasteland and it will only get worse.

I have an exit strategy in play to get out of UX and anything to do with working on the internet. UX and UI design will be rolled into "design" and eventually be automated. Same with coding. So, if you think you have a nice career ahead of you as a UX or UI designer or a web developer, think again. Your days are numbered.