In many instances spending on PR campaigns does not necessarily need to be disclosed as a lobbying expense. Money spent on influencing policy greatly exceeds what’s reported on lobbying disclosure reports.
The language we use tends to shape our views, having that in mind "good lobbyist" is an oxymoron, is like saying "good mass murderer", it's better say "effective lobbyist" or similar wording that can't be confused with a moral judgement.
So, I've donated money to the Nature Conservancy and the ACLU both with the intent that they would engage in lobbying on my behalf, both of which I consider to be "good lobbying".
Nah, is good only in a very narrow specific sense but is still damaging in the big scheme of things; by perpetuating the "lobbying-based-democracy" instead of trying to achieve actual democracy (as in vote for nature conservancy, vote for better education, etc)