I'm aware of what blockstack is. I want to see decentralized apps succeed, but asking anyone to entrust their sensitive social media data to some random website is a stretch. However little the average person trusts Facebook, they trust your site even less.
Nobody is going to clone the repo and run it locally. Anyone willing and able to do that has no need for this tool. You've gotta pack this thing up and make it like a regular application, or at least a browser plugin. No localhost web servers or anything like that. It has to look like a trustworthy and professional app like Slack, Dropbox, or Lastpass.