But, yes, you have me on the emergency brake assist.
For example, I'd love a steering wheel full of high-contrast color buttons for every essential feature, similar to F1 / race vehicles. You don't even need to take your eyes off the road once you memorize the layout - far safer than assorted touchscreens and dials, as well as being quicker to use. But good luck selling that to the average consumer!
In general I agree with your sentiment. Software can definitely be used to improve vehicles (ABS anyone?) but it has done be done completely correctly. In light of the recent Boeing fiasco (and other automotive software debacles) it's apparent that companies won't take it seriously until hundreds of lives are lost or they get fined into oblivion.