Britons abandon Facebook as usage plummets by more than a third

> The number of online interactions made on Facebook’s mobile app in the UK plummeted by 38pc between June 2018 and June 2019, according to the analytics firm Mixpanel.

I find it hard to believe that Mixpanel has any kind of insight into this kind of information.

> Interactions, which occur when users click on a web link or advert inside the Facebook app, declined in seven of the last 12 months, with an average monthly fall of 2.6pc.

I think a more likely explanation of the decline is the following if all they're doing is tracking link clicks (I assume these are aggregate figures for all their clients):

https://www.forbes.com/sites/kathleenchaykowski/2018/01/11/f...

"Mixpanel tracked impressions of linked content down significantly, likely meaning how people use Facebook has shifted very modestly."

Is a boring, but much less misleading title for this report. 30% declines would be unreal.

In the past year, Facebook has significantly deprioritized article posts in the news feed and prioritized posts from friends (and ads). I wouldn't be surprised if the monthly active users stayed the same or increased over the past year, but the number of interactions (link clicks) fell.

Is there an unencumbered version of this story?