Uncertainty Can Increase Romantic Attraction

I wonder if this can be applied to a startup, not just romance. The first few things that comes to mind are Apple's "just another day that you will never forget" and Google's Cr48 pilot program. Both have an element of uncertainty. In Apple's case it was the nature of the announcement, and in Google's case it is whether or not you will get one of the pilot laptops.

In both case people's attraction seems to have been peaked more than it otherwise would have. So uncertainty can be a powerful tool if used properly.

Of course, I'm thinking about applications towards startups because I'm not a really socially adept person, and am therefore not too sure how one could go about deliberately creating uncertainty in a social relationship to attract a female.

A participant reportedly commented, "I don't know how much he likes me, but I know exactly where he is." A restraining order was obtained.

Too bad that we need to sign-in to checkout the complete text.

[Edit: I was planning to check the size of sample data i.e. number of women who participated in the research, but chucked the idea after the bothersome process.]

Uncertain things are the most interesting. I think that's another possible explanation. People are attracted to other people whom they find interesting.

Wonder if this goes in both directions or just for women.

I'm glad the government is contributing to pickup artist literature.

Indeed, I think uncertainty is a major part of attraction. It creates insecurity and a desire to settle the uncertainty in ones own favor which manifests itself in attraction.

the most attractive thing a woman can say to me is "i find you attractive." but hey, that's just me. a generic male