New Coke Didn’t Fail. It Was Murdered

motherjones.com

10 pointsRickJWagner2 comments

lol, Coke also murdered Crystal Pepsi by making Tab Clear to confuse shoppers... and it worked.

https://en.wikipedia.org/wiki/Tab_Clear#Post-discontinuation

I don't know how much of Crystal Pepsi's failure is attributable to Tab Clear, but as someone who's tasted Crystal Pepsi I have a hard time imagining it otherwise surviving.

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