Cesar Hidalgo, the team lead, is a pretty interesting guy https://en.wikipedia.org/wiki/C%C3%A9sar_Hidalgo and also the person behind the "Atlas of Economic Complexity" http://atlas.cid.harvard.edu/ and Brazil's "Data Viva" http://dataviva.info/en/
In fact, i had used the tool and thought this new one looks familiar. That's how I came to know of Hidalgo. Some pretty interesting projects he's been part of