In Russia and in some parts of EU, Apple really is a luxury brand. For the cost of iPhone4 I can get a notebook, a netbook and a mobile phone. Or a smartphone and notebook.
I'd never have bought a macbook ($2500, or ~110% of my current monthly salary; I believe, I am in 80-85 percentile of Russian salary spectrum) if it weren't for unix (which I need for work)+textmate (which I need for work)+ultimate design (which I can't live without).