They seem to have either no names or too many names where it's unclear what is intended for the consumer.
Just giving the cable a clear name (in words, not icons), so you could know what you were buying, and a device could say "you need this kind of cable", and a person could write a blog saying "to support DP-Alt-Mode you need X kind of cable" and all use the terminology... would seem to go a long way.
It seems odd that the USB people have not figured this out.
We can't even figure out what the CALL em all consistently.