I think what bothers me about all these Jony Ive articles is that they rarely differentiate between Ive the designer, Ive the art director, and Ive the product manager. Similarly, they fail to differentiate between whether something was good or bad based on its aesthetics, functionality, or market reception. In these articles, Ive is just functioning as a stand-in for Apple, as Jobs did before him. It betrays a lack of understanding of how companies (and design) actually work on the part of pundits and journalists.