I would argue that this is just a product of capitalistic logic in action. You see an opportunity and want to profit as this is how you are SUPPOSED to play the game.

Look at all the things that Amazon is trying to do to make a profit...

Not the least of it listening with microphones in peoples home to private conversations in the hope of training more powerful AI systems and making a few more sells of toilet paper on the way. Or Uber breaking the law in multiple places. Not to mention everyones favorite... FB...

If these players are „permitted“ to do those things, it‘s just a normal consequence that the small person is trying everything they can to profit in return.

Capitalism (at least as practiced today) is not a moral system. We live in a capitalistic society. Thus, our society is not moral. I am not really surprised and don‘t really feel like it‘s super useful to just blame the people for a more systemic issue.