Although in this case they wouldn't have to frame it in such stark terms because ad tech is widely used.
[0] https://en.wikipedia.org/wiki/Le_Canard_encha%C3%AEn%C3%A9
Are there any digital news outfits that don’t subject their paying readers to unethical (IMHO) advertising?
If no, I’ll continue to read via dead trees.
For example, when the BBC introduced compulsory logins for its iPlayer service so that it could, amongst other things, form political profiles on users just in case viewers decided to be in the audience of it's political shows such as Question Time.
I distinctly remember hearing the BBC News team interviewing the BBC's own staff and coming to the consensus with themselves that they were "striking the right balance".
There were no descenting voices on the programme and discussion about why creating political profiles for people might be a bad thing.
I'm pretty sure it was PM with Eddy Mare on Radio Four and from memory would have been back in 2017.
Obviously there are fraught incentives from them paying for their own criticism. Not sure cancelling the program would improve the situation though.
[1] https://www.bbc.co.uk/programmes/b006slnx/episodes/downloads