The reason is that, contrary to what the media might sell, "Small Businesses" make up the majority of Entrepreneurship (particularly in the Developing Nations) and this data might shed some insight on it. Entrepreneurship does NOT mean "go big or go home". It is basically setting an acceptable and steady level of income which gives one the necessary autonomy over one's own life. All mom-and-pop businesses fall under this category. I would love to look at some data on the size of this "Economy" which is often ignored completely.